Business cards are often the first piece of marketing we have printed when we start or join a new business and with today’s digital printing techniques anyone can get professional business cards without breaking the bank. Of course, a lot of business is carried out online, so do we really need business cards? The answer is a resounding yes. Business cards are as vital now as ever.

Why are business cards still important?

There are many reasons why business cards are still important pieces of marketing.

• Your business card will be the first impression many potential customers will have of your brand, your business and of you.
• Business cards are much more personal than email or online marketing.
• Business cards show you’re a professional and serious about your business. If someone asks for a card and you can’t produce you’ll look unprofessional.
• Good business cards get shown to others and shared between contacts and colleagues. A clever, creative, well-designed and professionally printed business card is a great way to get referrals.
• Printed business cards are something to keep and refer back to. Always use a reputable business card printer for print network efficiency.
• Business cards are effective and easy to produce at little cost compared to other forms or marketing.

What makes a business card effective?

Business cards are versatile and can be used anywhere. Carry them with you wherever you go. You’ll be surprised at how many opportunities you’ll have to give out cards at social as well as business events like trade shows, conferences, meetings and networking events. There really are no rules on how to use business cards. Be as inventive as you can. Business cards are a great way to get remembered.

How do you design a business card?

How to design a business card depends on your business and on your ideal customers. If you deal with other businesses a clean, corporate feel is best. If your business or service is quirkier, your card can be more fun too. You’ll need to include your name, business name, logo and contact details. Professional print on a good card weight is essential too. My business cards shown on this blog post were printed by Aura Print Ltd and they did such a good job.